Xbox Game Pass Deal: Why Microsoft Pulled the Plug on the $1 Trial Offer

In recent news, Microsoft has announced that it will no longer offer its introductory $1 trial for Xbox Game Pass Ultimate and PC Game Pass. This decision comes as a shock to many gamers who were taking advantage of this affordable way to access the full library of games available through the service.

Microsoft's reasoning behind pulling the plug on the $1 trial is not hard to decipher. The company has been working on a Friends and Family plan that would reduce the cost of Game Pass for many subscribers. In November, it was revealed that Xbox Game Pass could have as many as 29 million subscribers, which is a significant milestone.

Sony mentioned this figure during its investigation into Microsoft's acquisition of Activision Blizzard, highlighting the immense popularity of Xbox Game Pass. It's clear that Microsoft wants to focus on more targeted marketing promotions for new members in the future, rather than relying solely on introductory offers.

According to Kari Perez, head of global communications at Xbox, 'We have stopped our previous introductory offer for Xbox Game Pass Ultimate and PC Game Pass and are evaluating different marketing promotions for new members in the future.' This means that new subscribers will no longer be able to take advantage of the $1 trial offer, and instead, need to commit to the regular monthly rate.

The new monthly rates for Xbox Game Pass Ultimate with cloud gaming are $14.99, while Game Pass on PC or console is priced at $9.99. While this may seem like a significant increase from the introductory offer, it's still an affordable way to access a vast library of games.

Microsoft has confirmed that it has indeed ended its 'introductory offer' for Xbox Game Pass Ultimate and PC Game Pass. For those who were enjoying the $1 trial, this news may come as a disappointment. However, it's clear that Microsoft is working on new offers and promotions to attract new subscribers in the future.

For now, gamers will need to adapt to the new pricing structure if they want to access Xbox Game Pass Ultimate or PC Game Pass. While it's a shame to see the $1 trial go, it's understandable given the company's focus on more targeted marketing efforts. We can only hope that Microsoft will announce some exciting new offers in the future to keep gamers engaged and excited about its gaming services.

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